Range Finder is a documentary film offering a glimpse into the lives and inner workings of professional snowboarders Mark Carter and Bryan Iguchi. Filmed in frozen backcountry of Wyoming’s most remote mountain ranges, the solitude of a lonely winter provides the perfect backdrop for an introspective examination of two of the most influential minds and careers in snowboarding’s history. Their approach is one defined by self reliance, escapism, and social distance...not by mandate, but by design.
Range Finder is produced by Black Koles, presented by Ranch Rider Spirits with support from YETI, Arbor Snowboards, The North Face, Goal Zero, Four Wheel Pop Up Campers, Black Rifle Coffee Company, Yakima, Dragon Optics, Volcom & Jackson Hole Mountain Resort.
Full Film
Film Trailer
Cast
“For me, this project is a platform to discuss the importance of disconnecting with the intent of finding a deeper connection…with nature, with others, and with yourself.
The importance of providing for oneself and one's family and friends, of harvesting and sharing healthy food, of bestowing your knowledge on the next generation.
The importance of trusting your inner circle with your life and meanwhile the importance of self reliance”
— Mark Carter
"Range Finder is a "by all and any means available approach to snowboarding."
“I want to share these experiences, inspire people to spend time with their loved ones and kids.
Lots of heavy times and inspiration lately...enough time to reflect on what’s wrong with the world. It's nice to reflect on what is right.
I've recently experienced a lot of organic growth as a rider, father and a family man. It all flows organically from the heart. These are not extreme pursuits. These are peace seeking pursuits."
— Bryan Iguchi
Supporting Cast
Purchase official prints from Range Finder
Film Tour
During the month of November 2021, the Black Koles team executed a 6-stop premiere tour. Traveling in Four Wheel Pop-Up Campers, the Black Koles crew kicked off the premiere tour in California starting on November 5 at Mavericks Beach Club in San Diego and then on November 6, headed North to Arbor Snowboard’s HQ location in Venice. On November 9 the team traveled to Yeti’s Flagship location in Austin, Texas. The premiere also featured Robin Van Gyn's FABRIC and Tatum Monod's Passage. On November 11, the tour debuted at the Clubhouse in Salt Lake City, Utah. The team then traveled East to Yeti’s Flagship location in Denver, Colorado on November 13. The last stop on the film premiere tour was on November 20 at the Pink Garter in Jackson, Wyoming.
All film tour stops included a free custom Range Finder x Ranch Rider T-shirt, drinks from Ranch Rider Spirits, a musical performance by Ms. Elle, gallery of still photography from the winter alongside artwork from Jess Mudgett, a raffle of items from our sponsors including an original Jess Mudget x Yeti collaboration cooler.
TOTAL FILM & PREMIERE TOUR REACH
1,425,794 views, 2,568,982 impressions, 263,201 interactions, 520 comments
The above numbers are based off of all #RangeFinderTheFilm posts on Instagram. The true numbers are actually much higher as they include posts from affiliate accounts, riders, sponsors, retailers, and other media companies that did not use the hashtag.
Custom Content
For each sponsor, we curated a unique, brand specific content package consisting of long format video, socially optimized videos, and rights free photography selects. Below, we’ve provided a few examples of this approach from the Range Finder project.
